Creating a design system shake-up for a global rtd takeover in a can
In the booming RTD arena, TEAM distilled the essence of Bacardi into a vibrant, versatile packaging system that stands out on shelves like a carnival in a can.
The creative concoction was not just about looks; it became a global passport, allowing local markets to infuse their flavors while keeping the Bacardi party vibe consistent.
From the U.S. launch to the worldwide fiesta, the designs kept the Bacardi spirit flowing, with an ever-expanding menu of flavors and special editions that cheered on sports teams and taste buds alike.
Creating a design system shake-up for a global RTD takeover in a can
In the booming RTD arena, TEAM distilled the essence of Bacardi into a vibrant, versatile packaging system that stands out on shelves like a carnival in a can.
The creative concoction was not just about looks; it became a global passport, allowing local markets to infuse their flavors while keeping the Bacardi party vibe consistent.
From the U.S. launch to the worldwide fiesta, the designs kept the Bacardi spirit flowing, with an ever-expanding menu of flavors and special editions that cheered on sports teams and taste buds alike.
