The challenge was to create key visuals and communication for Bombay Sapphire and Fever-Tree that would integrate seamlessly across social media, retail POS, and co-branded platforms, including the development of social videos and visuals to highlight their partnership. The solution positioned Bombay Sapphire and Fever-Tree as the ultimate gin and tonic experience, redefining this classic cocktail with elevated standards and vibrant expression. The campaign introduced the "B&T" as a household name, showcasing how easy it is to create delicious, personalized cocktails at home for any occasion while inviting audiences into the uplifting world of Bombay & Fever-Tree. The results included enthusiastic feedback from the global brand, increased case sales, and a growing base of gin drinkers in the U.S.