BOMBAY SAPPHIRE Disrupts
Grand Central Commuters & Breaks Through the Gin Taste Barrier

To launch its “Taste Like it’s Friday” campaign, Bombay Sapphire created the Bombay Sapphire Sparkling Lemon Lounge — a premium lounge experience where rushing commuters could disconnect from the hustle of their daily routine and unwind with a refreshing, gin cocktail sample, giveaways, music, and more.

• To shift the perception of gin in the U.S., TEAM had to intercept new gin drinkers and break the gin taste barriers by introducing the delicious, citrus-forward Bombay Sapphire Sparkling Lemon.

• A 40 x 40 premium lounge footprint was created in Vanderbilt Hall featuring a stunning jewel entryway, bottle displays, gallery walls, and custom jewel-shaped bar that served samples of the Bombay Sapphire Sparkling Lemon. The two-day activation featured engagement touchpoints including a TouchTunes jukebox, a tote bag giveaway station, and a custom “Taste Like it's Friday” photo op.

• The Sparkling Lemon Lounge created a first-class experience where commuters could escape their daily commuting routine and wait for their departure in style — all while enjoying a Bombay Sapphire Sparkling Lemon.